Contacts

Elizabeth Barton-Fongemie - 860.724.2649 x 11 - liz.pme-events@snet.net
Patti Minglin : 630.209.2524, pminglin@comcast.net

Brands Explore The Life Stages Of Mom At The 4th Annual M2Moms®.-The Marketing To Moms Conference

Hartford, Conn. - August 12, 2008--There is no lack of information on the developmental needs of children, but what about the developmental needs of moms? From moms-to-be to grandmothers, today's moms are experiencing life-changing transitions as their children grow and mature. During the 4th Annual M2Moms®.-The Marketing To Moms Conference, October 22-23, 2008, Chicago Cultural Center, marketing leaders will explore the life stages of mom and what they need to do to keep her engaged with their brand.

"Today's expectant and new mom is passionate about parenthood and has made 'the bump' a very big business," says Kara Forney, vice president and publishing director, The Bump for The Knot, Inc. "Moms-to-be are just discovering who they will be as mothers and are eager to build relationships with brands that not only give them the information they seek, but provide them with ways to connect and learn from their peers." Forney, who is the founder of The Bump Media, Inc., will be sharing her insights on how brands can effectively market to expectant moms.

"Moms having their second child represent a full 32% of the market," says Norma Blatto, vice president, publisher/executive director, American Baby Group and scheduled M2Moms®. presenter. "By not reaching out to them, you're missing nearly one-third of the birth market - a powerful source of word-of-mouth marketing and increased sales for your brand. As the mother of a toddler and an infant, she is both a veteran and a novice and has high information and product needs. Bottom-line, second-time moms are a market that you cannot afford to miss out on."

M2Moms®. is also giving brands insight into the amazing life stage of grandparents. "There are many more grandparents than moms, they represent 70% of the nation's wealth, they are often the key buyers and/or recommenders of many things that moms purchase and when it comes to big ticket items they may actually be the source of the money," says Jerry Shereshewsky, CEO of Grandparents.com. "Our M2Moms® presentation will explore these areas and show brands why marketing to grandparents should be part of their marketing to mom strategy."

M2Moms®. is the premier national marketing conference designed to provide brand leaders and marketing executives the information, insight, content and connections they need to drive sales and build share in the lucrative moms' market. Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2Moms®. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com and Mom Central Consulting. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.