Contacts

Elizabeth Barton-Fongemie - 860.724.2649 x 11 - liz.pme-events@snet.net
Patti Minglin : 630.209.2524, pminglin@comcast.net

From Kimberly-Clark To Mattel, Brands Will Share Their Marketing To Mom Success Stories During 4th Annual M2Moms®-The Marketing To Moms Conference

Hartford, CT - September, 09, 2008 - "Being a part of mom's conversation is an important part of our overall marketing-to-mom strategy. Taking that conversation online is a natural progression," says Dawn Bates, consumer promotions managershopper marketing for Kimberly-Clark. "From blogs to viral campaigns, Kimberly-Clark has been able to initiate a dialogue with our consumers-turning moms into ambassadors of our brands." As part of the Marketers Town Hall: Marketing to Mom Success Stories panel, Bates will be sharing her insights into what new strategies work best when trying to engage mom with your brand during the 4th Annual M2Moms®-The Marketing To Moms Conference, October 22-23, 2008, at the Chicago Cultural Center.

Other panel participants include Rosie O'Neill, senior brand manager/"Chief Barbie Girl" for Mattel, Sheila Marcelo, CEO of Care.com, Michelle Duncan, client communications manager for Cord Blood Registry, C.A. Webb, marketing director for Recycline and Amy Dubinsky, vice president event marketing and sales/Midwest Region, Ringling Bros. and Barnum & Bailey®. "Ringling Bros. and Barnum & Bailey® has been bringing live entertainment to families across America for 138 years," says Dubinksy. "From the initial marketing genius of P.T. Barnum and his "advance men" to today's focus on online outreach and blogging, viral marketing has been key to spreading the word about The Greatest Show On Earth®."

"I am so excited to introduce the M2Moms® audience to our panel of top brand leaders and marketing executives," says Stacy DeBroff, CEO/principal of Mom Central Consulting and moderator of the Marketers Town Hall panel. "Each of them has learned first-hand the challenges and opportunities brands face while engaging mom through non-traditional marketing techniques and strategies and I am looking forward to a highly energized, audience participation discussion."

As the premier national conference for marketing to moms, M2Moms® is bringing together some of the top brand leaders and marketing experts to help companies drive sales and build share in the lucrative mom market. In addition to the Marketers Town Hall participants, other brands that will be presenting a workshop or general session include: ConAgra, Sephora, Stonyfield Farm, PBS, MTVN/Nickelodeon Kids & Family Group and MOPS International.

Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2Moms®. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com, Mom Central Consulting and Cookie magazine. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.