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Contacts
Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net
Leading Consumer Companies
Gathering to Gain Knowledge
on Increasing Sales with Moms
Hartford, Conn. - October 4, 2005
- M2Moms -- The Marketing to Moms Conference, October
17-18 at the Chicago Cultural Center, will feature industry
experts sharing insights on today's mom to help consumer
product and service companies learn how to increase
share in the lucrative, but frequently neglected mom
market. It is estimated that American women with children
represent $1.7 trillion in annual sales on purchases
ranging from the predictable household necessities to
the often unexpected categories of financial services,
automobiles and high tech items.
Leading marketers such as Motorola,
Hasbro, Pfizer, Nickelodeon, Kellogg's, Kimberly Clark,
Best Buy, General Mills, Prudential Financial, Hamilton
Beach and Johnson & Johnson are among the companies
participating in M2Moms. These category leaders will
experience a smart blend of new research, marketing
insights, case studies and networking events at M2Moms.
"The M2Moms conference provides
my company with an integrated, diverse and extensive
platform of professionals to tap into as we embark on
a journey to better understand and communicate with
women about their health and wellness", shares
Timothy Zaija, director global marketing and communications
for American Medical Systems. "As both consumers
and gatekeepers, we know women play a critical role
in family healthcare decisions. I am certain that the
upcoming M2Moms conference with its interactive sessions,
robust case studies and endless networking opportunities
will inspire and educate marketers."
Tracy Chapman co-director of brand
consulting for Just Ask a Woman, a strategic marketing
consultancy focused on the women's market, explains
how her firm will benefit from attendance at M2Moms
saying, "Even though Just Ask a Woman has talked
to thousands of moms over the past several years, we
look to a conference of this caliber to shed new light
on one of the most powerful consumer segments for marketers
today."
M2Moms is presented by Parenting
magazine and title sponsored by Ketchum and ClubMom.
Associate sponsors include Lucid Marketing, WSL Strategic
Retail, EPM, Kimpton Hotels and Resorts, Content That
Works and Paramount Market Publishing. Getty Images
is the imagery resource and Real Savvy Moms is the lunch
sponsor.
M2Moms is produced by PME Enterprises,
Hartford, CT. |
