Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

Latest Trends and Research Findings Help Marketers
Maximize ROI with the Moms Demographic

Hartford, Conn. - October 11, 2005 - M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, will feature industry experts sharing insights on today's mom and how to get her to value, buy and recommend your brand.

"The breadth and depth of theM2Moms conference schedule is incredible. Leading marketing to mom experts will present world-class keynote speeches, facilitate hands-on workshops and participate in a variety of fun and unique networking events. There is truly something for every marketer at M2Moms," shares Nan McCann, president of PME Enterprises, LLC which produces the conference.

One of the most critical and effective marketing tools in marketing to moms is word-of- mouth advocacy. Procter & Gamble is blazing the trail in knowledge and exploration of this vital tactic through its subsidiary Tremor group. Scott Almquist, VP for P&G Tremor will be leading an enlightening M2Moms presentation entitled "My Opinion Matters-MOM Word of Mouth." Steve Knox, CEO of P&G Tremor explains, "The recommendation of a trusted friend or family member is the marketing gold standard. P&G Tremor has cracked the code on word-of-mouth marketing to moms, delivering high predictability of brand advocacy in-market. We will share this breakthrough capability at M2Moms."

KFC dinner platform director, Melissa Richards, will lead a case study presentation called "Hey Mom, What's For Dinner?" revealing the strategies KFC employs with the mom market. "Moms make 85% of all dinner decisions, so knowing their needs is critical for KFC. At M2Moms we will share actionable tactics for marketing to moms based on our own experiences," explains Richards.

M2Moms is presented by Parenting magazine and title sponsored by Ketchum and ClubMom. Associate sponsors include Lucid Marketing, WSL Strategic Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource and Real Savvy Moms is the lunch sponsor.

M2Moms is produced by PME Enterprises, Hartford, CT.