Contacts

Elizabeth Barton-Fongemie - 860.724.2649 x 11 - liz.pme-events@snet.net
Patti Minglin : 630.209.2524, pminglin@comcast.net

Nickelodeon's ParentsConnect.com Played Host To Record-Breaking Crowd During M2Moms®-The Marketing To Moms Conference

Hartford, CT - November, 06, 2008 -On October 22nd and 23rd, marketing executives from some of the most prestigious Mom brands filled the Chicago Cultural Center for the 4th Annual M2Moms®-The Marketing To Moms Conference, sponsored by Nickelodeon's ParentsConnect.com-making it the highest attended event in the conference's history. From topics like gamers, online searchers and bloggers to moms-to-be, international moms and grandparents, attendees were able to gain insight into new trends and research that will help them successfully connect with today's moms.

"Parenting has grown increasingly complex and challenging, with today's moms juggling more roles, responsibilities and expectations than ever before," said Tanya Van Court, senior vice president and general manager of NOGGIN, ParentsConnect, and NickJr.com. "In order for brands to connect with today's multidimensional mom, companies must learn how to appeal to her myriad of roles. As the Exclusive Presenting Sponsor for M2Moms®, we were delighted to celebrate the new mom, share our research with an audience of top brand marketers, and learn from them at the same time. It was truly a wonderful experience for our entire team."

During this year's conference, Ketchum Public Relations and their client ConAgra Foods were honored with the 2nd Annual M2Moms® Full Circle Award, an award created to celebrate and honor those brands that have not only sent marketers to M2Moms®, but have also been successful incorporating what they have learned at the conference into creative campaigns with excellent results. "ConAgra Foods is honored to receive the M2Moms® Full Circle Award for its work on Orville Redenbacher's Gourmet Popping Corn," said Stephanie Moritz, product publicity manager, ConAgra Foods, Inc. and M2Moms® presenter. "As a marketer and public relations professional, this conference provided valuable insights and inspired us to take our marketing to moms initiatives to the next level. We look forward to implementing the learnings, strategies and techniques we gained this year into successful campaigns to share next year!"

Additional conference highlights included Norma Blatto, VP, publisher/executive director of American Baby Group, sharing the results of a new American Baby survey of second time moms, Miriam Muley, founder/CEO of The 85% Niche, showing brands the significant and disproportionate impact Mothers of ColorT have on their marketplace success and president of Springboard Consulting Nadine Vogel discussing the value of marketing to parents who have children with special needs. Said M2Moms® attendee Jeff Pillet-Shore, brand manager from Stonyfield Farm, "M2Moms® gave me the opportunity to connect with leading experts in the area of marketing to moms and explore all the strategies and ideas that truly resonate with the moms of today. I am already looking forward to next year!"

Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2Moms®. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com, Mom Central Consulting and Cookie magazine. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.