Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

M2Moms Conference Reveals How to Effectively
Break Into the $1.7 Trillion Mom Market

Hartford, Conn. - July 11, 2005 - M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, is the premiere national marketing conference designed to help consumer product and services companies capture their share of the lucrative, but often overlooked and underserved consumer group of women with children.

M2Moms is presented by Parenting Magazine and title sponsored by Ketchum and ClubMom; all nationally recognized experts in reaching the increasingly important mom market. Associate sponsors of M2Moms include Lucid Marketing, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource.

These leaders in marketing to moms know that understanding today's mother is critical to gaining share with this powerful consumer group. In fact, 60% of moms say that they feel marketers are ignoring their needs.

American women with children are estimated to spend $1.7 trillion annually on purchases ranging from household necessities to financial services and most every category in between. Kelley Skoloda, director of Ketchum's global brand marketing practice, one of the world's leading public relations agencies, notes, "Today's moms have emerged as a more powerful consumer force than ever before. Yet many marketers fail to fully recognize and reach them. Based on a new female-consumer concept that we define as "multi-minding", our Women 25to54 approach quickly and credibly connects with women, especially moms, who have so little time for commercial messages." Alexandra Aleskovsky, CMO of ClubMom, a national membership organization for moms, explains, "On a daily basis, moms raise our nation's kids, strengthen our neighborhoods and drive our economy. ClubMom has successfully built meaningful relationships with moms by providing both economic and non-economic benefits, driving proven and measurable results for some of the nation's best companies. As a sponsor of the Marketing- to-Moms Conference, we are thrilled to have the opportunity to share our knowledge on how to utilize content, community, and commerce to drive engagement and satisfaction among moms."

Alexandra Aleskovsky, CMO of ClubMom, a national membership organization for moms, explains, "On a daily basis, moms raise our nation's kids, strengthen our neighborhoods and drive our economy. ClubMom has successfully built meaningful relationships with moms by providing both economic and non-economic benefits, driving proven and measurable results for some of the nation's best companies. As a sponsor of the Marketing- to-Moms Conference, we are thrilled to have the opportunity to share our knowledge on how to utilize content, community, and commerce to drive engagement and satisfaction among moms."

Through dynamic sessions, workshops, keynote addresses and peer-to-peer networking, M2Moms will offer brand decision makers vital insight into increasing brand awareness and capturing share in the significant mom market.

M2Moms is produced by PME Enterprises, Hartford, CT.