Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

Today's Mom Has Changed --
Most Marketing Has Not...95% Online

Hartford, Conn. - July 25, 2005 - M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, will feature industry experts sharing insights on today's mom, her purchasing decisions and how to effectively reach her with advertising messages.

M2Moms presenting sponsor Parenting magazine found in their 2004 survey, "What Really Matters to Mom," that today's mother doesn't fit the stereotype many marketers use when crafting marketing communications. Parenting found most modern moms don't feel trapped as servants to their families or unable to juggle the demands of their lives. Cheryl Wilbur, Director of Research and Brand Development for Parenting magazine explains, "We found that 95% of MomConnection members - our online panel of moms - characterize their daily life in positive and energetic terms. Over 40% say they've either got it under control or they at least enjoy most days, even with the chaos. Over 50% claim they could use more help. At Parenting, we show marketers how to position themselves as purveyors of that help with ideas and language that resonate best with moms."

, President of The Haystack Group and co-author of Trillion Dollar Moms: Marketing to a New Generation of Mothers shares eye-opening statistics about today's mom. Only 20% of mothers said advertisers were doing a good job of connecting with them. 70% said advertising doesn't seem focused on moms. The daytime television formula for marketers may be outdated as 72% of today's moms are employed and state they spend more time on the internet than watching TV. A staggering 95% said they are online at least once daily.

"It's no secret that moms do their research online, whether for purchases or family healthcare," says . "The virtual world is also a place where moms are making important connections with other mothers. Although these women may never meet personally, they have tremendous influence over product trial, brand preference and purchasing decisions." will discuss this topic in her M2Moms session "Word of Mom: A Marketer's Secret Weapon."

M2Moms is presented by Parenting magazine and title sponsored by Ketchum and ClubMom. Associate sponsors include Lucid Marketing, WSL Strategic Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource and Real Savvy Moms is the lunch sponsor.

M2Moms is produced by PME Enterprises, Hartford, CT.