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Contacts
Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net
Kodak Takes Lead Role At M2MomTM
Where Focus Is On Building Business With Today's Moms
Hartford, Conn. - August 8, 2006
-- Kodak EasyShare will be the exclusive presenting
sponsor of the 2ND Annual M2Moms - The Marketing-To-Moms
ConferenceTM, October 23-24, 2006, Chicago Cultural
Center. M2MomsTM, a national two-day marketing conference,
will feature industry experts providing information,
insight and solutions to help marketers increase their
sales in the lucrative $1.7 trillion dollar mom market.
"For over 100 years, Kodak
has recognized that moms are largely the world's memory
keepers," says Erin Foster, Director, Worldwide
Public Relations for Kodak's Consumer Digital Group
and Conference Leadership Chair. "So our marketing
strategies have traditionally embraced mothers. Understanding
today's women--particularly mothers--and knowing how
to involve her in our brand is critical to gaining share
with this powerful consumer group. And, according to
a recent study by market research firm Lyra, Kodak is
the number one preferred brand among women, so laser
focus on this important consumer keeps them coming back
to Kodak."
"We are proud to have Kodak,
the world's foremost imaging innovator, as presenting
sponsor for this year's M2MomsTM," says Nan McCann,
president of PME Enterprises, LLC which produces the
conference. "We're also excited about the role
they'll be playing in this year's program with their
star quality speakers and hands-on learning segments.
The 2006 program includes new research, solution-based
workshops, drill-down discussion groups, world class
keynotes, insightful case studies and, of course, our
great networking events." McCann continued, "With
Kodak, and our cast of other leading sponsor and speaker
brands, I'd say this year's M2MomsTM is picture perfect!"
In addition to presenting sponsor
Kodak EasyShare, M2MomsTM is title sponsored by Draft
FCB and Kaboose. Associate sponsors include Ketchum,
Babytobee, Paramount Market Publishing, Lucid Marketing,
Content That Works, Ringling Brothers and Barnum &
Bailey, Doodlebops Live, Disney Live!, Disney on Ice,
Marketing To Women Newsletter and Skip*Hop. Getty Images
is the imagery resource.
M2Momstm is produced by PME Enterprises,
Hartford, CT. |
