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Contacts
Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net
Suave® and Graco® Among
Brands Sharing Their Success During 3rd Annual M2Moms™-The
Marketing-to-Moms Conference
Hartford, Conn. - August 27, 2007
-- Sarah Jensen, marketing director for Unilever Hair
Care and Suave® Masterbrand, will be among the brand
executives who will present case studies of successful
mom-targeted campaigns and product launches during the
3rd Annual M2Moms™-The Marketing-to-Moms Conference,
October 23-24, 2007 at the Chicago Cultural Center.
M2Moms™ has become the premier national conference
for business and marketing professionals looking to
engage their brand with the lucrative mom market.
"While we know our target
loves being a mom and wouldn't trade that role for the
world, she admits that she has let beauty fall off her
to-do list. Therefore, we created a marketing campaign
to show mom that although she has let herself go, she
can certainly get herself back. I am happy to be a part
of M2Moms™ and share details of the 2007 "Say
Yes" 360-degree integrated Suave® marketing
plan."
Graco® Children's Products
has been a leader in finding out what makes moms tick
and connecting with various types of mom consumers.
Kim Lefko, vice president of global marketing at Graco®
will be interviewed live on stage by Genevieve Bos,
co-founder and publisher of PINK magazine. Bos notes,
"For brands that market to moms and want to do
it more effectively in terms of both messaging and targeting
their budget, this conversation is going to make a big
difference in their next strategy session."
Through a series of real world
case studies showcasing numerous brands, John Bigay,
vice president of marketing for BzzAgent, Inc. will
share what his company has discovered about involving
moms in word-of-mouth marketing programs. "We needn't
look beyond our own personal experiences to know that
no group is more engaged in -or adept at - word of mouth
than moms," says Bigay.
Disney Family.com is the Exclusive
Presenting Sponsor of M2Moms™ and Associate Sponsors
include CafeMom, Draftfcb Chicago, Ketchum, Lucid Marketing,
MothersWork, MomsEasyChair, Paramount Market Publishing
and Pets2008. MarketTools is a Workshop Sponsor. Break
Sponsors are 360 Public Relations and HybridMom. LatinoEyes
is a Lunch Sponsor and The Marketing Store is the Pre-Conference
Reception Sponsor. Pink Magazine is the Media Sponsor
and Getty Images is the Imagery Resource.
M2Moms is produced by PME
Enterprises, Hartford, CT.
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