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Contacts
Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net
The Business of Motherhood:
From racism to kid play, industry experts show how meeting
the needs of moms can be good for business during 3rd
Annual M2Moms™ -The Marketing-to-Moms Conference
Hartford, Conn. - August 8, 2007
-- How motherhood differs for black and white American
women and how to reach moms through strategic mom-child
connections are among the key issues being addressed
at M2Moms™ -The Marketing-to-Moms Conference,
October 23-24, 2007, Chicago Cultural Center. This third
annual event will feature an impressive mix of industry
leaders sharing their insights into how brands can increase
sales by solidifying their relationship with today's
mom market.
A M2Moms™ keynote presenter,
Leslie Morgan Steiner, editor of the best-selling anthology
Mommy Wars, and the daily online work/family columnist
for washingtonpost.com, will present findings from her
national survey, Women in Black & White. "We
long wondered why candid communication and camaraderie
between black and white women is rare in America,"
says Morgan Steiner. "So we decided to create a
survey exploring how life, love, work, motherhood, money,
sex, religion and relationships differ for black and
white American women. Knowing how these women view motherhood
and the impact they feel racism and prejudice has on
their children will help brands effectively communicate
their marketing messages."
In addition to superior keynote
presentations, M2Moms™ attendees will have the
opportunity to hear the latest in research findings,
participate in interactive workshops, and learn how
the latest marketing trends affect their marketing-to-mom
efforts. Says Kelley Skoloda, partner/director, global
brand marketing for Ketchum, "M2Moms™ is
a priority event for Ketchum and is a great opportunity
to identify best practices and share successful case
history information. I am happy to be a part of this
event and share details on a recent case that is sparking
mom-child connections through imagination and play."
A complete list of speakers is available at www.m2moms.com.
Disney Family.com is the Exclusive
Presenting Sponsor of M2Moms™ and Associate Sponsors
include CafeMom, Draftfcb Chicago, Ketchum, Lucid Marketing,
MothersWork, MomsEasyChair, Paramount Market Publishing
and Pets2008. MarketTools is a Workshop Sponsor. Break
Sponsors are 360 Public Relations and HybridMom. LatinoEyes
is a Lunch Sponsor and The Marketing Store is the Pre-Conference
Reception Sponsor. Showcase Sponsors are WonderGroup,
PTO Today, Care.com and Snippies. Pink Magazine is the
Media Sponsor and Getty Images is the Imagery Resource.
M2Moms is produced by PME
Enterprises, Hartford, CT.
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