Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

Brands Targeting Lucrative Mom Market Gain Innovative
Marketing Solutions At Upcoming Conference

Hartford, Conn. - September 6, 2005 - M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, will feature a powerful line-up of top business executives presenting the best research, strategic thinking and insights on building business in the important mom market.

American women with children are estimated to spend $1.7 trillion annually on purchases ranging from household necessities to financial services making them an extremely sought after target market. The demographics of this group are quite varied, and the busy lifestyle of today's mom makes her difficult to connect with through traditional marketing tactics. M2Moms presenters will provide new insights and strategic marketing solutions to help attendees put their brands on top of moms' shopping lists.

For example, Kevin Burke, President of Lucid Marketing will demonstrate how marketers can turn research into successful marketing tactics in his presentation, "Get There! - Beyond Research to Action." Burke explains, "'Getting There' is about applying what you've learned. We want to bring real life examples of how market insights affected promotional strategy and programs in the launch of a new brand. Marketers deserve to see the concrete results of mom marketing."

Truly innovative, non-traditional case studies will be shared with attendees from marketing-to-mom leaders in a variety of industries. Diane Boulanger, President of Boulanger & Associates, and John McCauley, SVP Marketing for Loews Cineplex Entertainment will tell the story of the Loews Reel Moms program providing a "how-to" guide for marketers who want to leverage grassroots techniques as part of their overall marketing strategies. "Loews Reel Moms is an incredible program for new moms and their babies. Movie theaters aren't typically a place where babies are welcome, but Loews provides a 'baby-and-mom-friendly' venue where new moms and babies can interact .and enjoy a first-run movie to boot! The Loews Reel Moms story is about mom-to-mom marketing-how moms become brand advocates, "says Boulanger.

M2Moms is presented by Parenting magazine and title sponsored by Ketchum and ClubMom. Associate sponsors include Lucid Marketing, WSL Strategic Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource and Real Savvy Moms is the lunch sponsor.

M2Moms is produced by PME Enterprises, Hartford, CT.