Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

Dove®, SCOTT® and Curves® Case Studies Will
Teach Marketers How to Successfully Connect to Today's Mom

Hartford, Conn. - September 22, 2006 -- Informative and insightful case studies on what really works when marketing to moms will be featured at the 2nd Annual M2Moms - The Marketing-To-Moms ConferenceTM, October 23-24, 2006, Chicago Cultural Center. M2MomsTM, a national two-day marketing conference, features industry experts on growing business in the lucrative $1.7 trillion mom market.

Kimberly-Clark's North American Consumer Marketing director, Hedy Lukas, and Kelley Skoloda, director of Ketchum's Global Brand Marketing, will present their case study on the SCOTT® brand. Skoloda says, "Our work with clients like Kimberly-Clark is based on intriguing, research-based insights into the psyche of moms. At M2Moms, we will share how we engaged the concept of 'pragmatism' to enhance the relevance of the SCOTT® brand with moms. We are also excited about future communications with new concepts like CROPing (engaging CRedible OPinions) to influence women before they go shopping."

With Curves® the emphasis is on effectively relating to moms. Publicis VP Creative Director Mary Dean who will present for their client says, "We're all doing research and focus groups with moms-so why aren't there more campaigns that connect with moms? I think it's because things fall apart in the creative process if you don't read between the lines of all that research. The Curves® case study will highlight how to listen and communicate on a much higher plane to connect with women."

Unilever's Rob Master, director of marketing, and Babs Rangaiah, senior media manager, will present the "Dove® Campaign for Real Beauty and Calming Nightwash" case study. Says Master, "When you create a marketing message that truly resonates with Moms you not only make a meaningful connection, you open up opportunities to leverage your brand. At M2Moms, we will discuss how to effectively employ that connection with Mom in a positive, significant and creative manner."

M2Moms presenting sponsor is Kodak EasyShare, and the title sponsors are Draft FCB and Kaboose. Associate sponsors include Ketchum, Babytobee, iVillage, Paramount Market Publishing, Lucid Marketing, Content That Works, Ringling Brothers and Barnum & Bailey, Doodlebops Live, Disney Live!, Disney on Ice, Marketing To Women Newsletter and Skip*Hop. Getty Images is the imagery resource.

M2Moms is produced by PME Enterprises, Hartford, CT.