Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

M2Moms Delivers Marketing Solutions:
Successful Brands Reveal How They Build Business with Moms

Hartford, Conn. - September 28, 2006 -- The 2nd Annual M2Moms - The Marketing-To-Moms ConferenceTM, October 23-24, 2006, Chicago Cultural Center is a marketing conference featuring industry experts sharing insights on growing business in the $1.7 trillion mom market. Workshops and discussion groups help attendees drill down on important topics.

In his workshop, Moms 2.0: Mothers Online, David Enberg, VP Sales, Kaboose Inc., explains how to connect with 32 million mothers online today. Enberg says, "Moms are taking advantage of all the web has to offer because it makes it easier to do what they always have done--engage with other moms and plan their family life. At M2Moms, Kaboose Inc., publisher of Kaboose.com and BabyZone.com, will reveal findings from our new major study on Moms Online providing insight into how marketers can leverage online to reach moms."

Kodak Color, Materials & Finishing Specialist Ann Fang's workshop is called When Marketing Drives Product Development. "Traditional marketing employs marketing tactics only after the product or service is consumer ready. At Kodak we are turning the tables and utilizing consumer insight, market trends and user study research to drive the design of products tailored to today's mom. When you understand your target audience and create goods or services designed to complement their lifestyle, you are a step ahead in the marketing game."

New this year are round robin discussion groups sponsored by Lucid Marketing. The topics/leaders are:

• Stay at Home Moms - Lisa Finn, Marketing to Women Newsletter
• How to Market Children's Products to Mom and Grow Your Brand Through Licensing - Francie Brudner, Navigation Marketing
• Maid Brigade Case Study - Cloud Conrad, Maid Brigade
• How Mom Friendly Brand Experiences Can Work For You - Nora Lee, author of The Mom Factor
• Online Marketing to Moms - Debbie Wogan, iVillage
• Moms Talk: The Right W.O.M. Tactics to Reach Moms - John King, Lucid Marketing.
  

M2Moms presenting sponsor is Kodak EasyShare, and the title sponsors are Draft FCB and Kaboose/BabyZone. Associate sponsors include Ketchum, Babytobee, iVillage, Paramount Market Publishing, Lucid Marketing, Content That Works, Ringling Brothers and Barnum & Bailey, Disney Live!, Disney on Ice, Marketing To Women Newsletter and Skip*Hop. Getty Images is the imagery resource.

M2Moms is produced by PME Enterprises, Hartford, CT.